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Summer Internship Report on Jagran Pehel


Summer Internship Report on Jagran Pehel
Submitted by – Udita Dewan (PGDM 2016-18)

Executive Summary :

The 3-months Summer Internship Program at IILM Institute for Higher Education is a vital part of the 2-year PGDM Course. Since the majority of the students come without any prior work experience, the Summer Internship adds worth to their CVs by giving each student immense learning. At IILM, a student can bag an internship through various means since the institute gives us ample opportunities to interact with industry experts. I got my internship through a Career Trek visit to Reckitt Benckiser. Our interaction at RB started with the current trends of the Fast Moving Consumer Goods industry and how the increase in income of the rural market is an opportunity for leading FMCG companies in the coming times. Further to our discussion, Mr Ravi Bhatnagar, Head External Affairs, and Partnerships mentioned that RB had designed a soap for the Bottom of Pyramid market to control diarrhoea in rural India. The project of launching this soap in rural India was named “Project Hope” and the soap was called “Asha”. RB partnered with Jagran Pehel (The CSR Division of Dainik Jagran) to roll out Project Hope and shared the requirement for an intern for Project Co-ordination. Initially, I was hired for only Project Hope, however after a week of my joining; I was absorbed for another project- Changing Behaviour: Creating Sanitation Change Leaders.

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