Elective Courses 2019-21

► Marketing

1. Consumer Behaviour

Course Description:
Contemporary Marketing emphasizes on adopting consumer focus. The consumer focus leads marketer from understanding consumers’ needs & wants to understanding their motivation, learning about their perception, Understanding their learning process, forming of attitudes and ensuring their loyalty. This course lays a foundation for understanding how consumers behave in a marketplace and equips students with understanding of how marketers can influence consumer behavior. Students will understand the basics of consumer’s decision making process.
Course Contents:

  • Customer Decision Making Process
  • Attention and Consumer Perception
  • Consumer Learning, Consumer Motivation
  • Attitudes and Attitude formation
  • Role and Power of Reference Groups, Family and Opinion Leadership
  • Role of Culture and Sub- Culture

2. Managing Customer Values

Course Description:
This course is intended to give students, Familiarity with the notion of customer centricity and its implications for marketing managers; An appreciation of how customer centricity should fit in with other ongoing firm activities in order to maximize its impact on the organization; State-of-the-art methods for calculating customer lifetime value and customer equity; An understanding of ways that firms can create and enhance these sources of value to the customer; Tools to help them best allocate their firms’ efforts (and dollars) across the critical activities of customer acquisition, development, and retention; and Ways to anticipate and avoid common mistakes made by firms as they attempt to create and implement CRM systems.
Course Contents:

  • Introduction to customer centricity
  • Customer equity and firm valuation,
  • Customer lifetime value,
  • Customer value drivers,
  • Customer satisfaction and loyalty,
  • Customer switching costs

3. Sales & Distribution

Course Description:
Sales and distribution are two key components of successful strategic marketing. This elective is for students who are targeting jobs/relating careers in B 2 B or B 2 C environment. It will prepare them for a challenging role in the sales and distribution function and will focus on the general process and techniques of direct wholesale and retail buying and selling operations.
Course Contents:

  • Selling and Sales Management
  • Designing and Organizing the Sales Force
  • Controlling the Sales Force
  • Managing Marketing Channels- Marketing Channel Concepts
  • The Channel Participants Wholesale Channels/Retailing
  • Designing the Channel system, Channel Management and Implementation
  • Market Logistics & Supply Chain Management
  • Electronic Marketing Channels

5. Advertising Management

Course Description:
The purpose of this course is to provide students with an opportunity to learn and apply the major frameworks, theories, principles and practices of effective advertising management as part of an Integrated Marketing Communications (IMC) program. By the end of this course, students should not only be familiar with a large body of advertising knowledge, but should also be able to apply this information to create and evaluate effective advertising strategies and tactics.
Course Contents:

  • Consumer Psychology and persuasion process
  • Crafting content and creative strategy
  • Media Strategy: Objectives and Options
  • Metrics and advertising effectiveness
  • Integrated Brand Promotion and Earned Media Strategies

6. Digital Marketing

Course Description:
The effect of the Internet and related technologies on business and social institutions is more profound than that of any prior invention, including the printing press and the internal combustion engine. Furthermore, marketing plays a key role in shaping the modern consumption-led economies fuelled by these technologies. This module provides a research-based and framework-driven approach to understanding digital marketing and electronic commerce.
Course Contents:

  • Introduction to “Digital Marketing, Social Media, and e-Commerce”
  • Marketing Assets in the Digital Economy
  • Internet GRAVITY and Frictionless Commerce
  • Networks and Neighbourhoods
  • Online Advertising and Mobile
  • Earned and Social Media, Social Advertising
  • Diffusion Over Networks: Viral Features of Products
  • New Media, Content Creation, and Crowd sourcing

7. Business Marketing

Course Description:
The course focuses on business-to-business (B2B) companies in a variety of settings. Business markets differ from consumer markets in important ways. Typically, the buying process is more complex, the buying units and purchase criteria differ, and marketing decisions are more closely interrelated with firm-wide strategic choices. In addition, personal selling and sales management are often core parts of go-to-market activities in B2B contexts. The course focuses on both the strategic and field implementation aspects of managing these issues in business markets. An important theme in both case discussions and field projects (see below) is linking strategy with sales in B2B markets.
Course Contents:

  • Relationship Marketing
  • Consultative selling
  • Business marketing channels
  • Organizational buying behavior
  • Key account management strategy
  • Negotiation Tactics for Business Sales
  • Transition to Marketing 4.0, Disruptive technologies

8. Rural Marketing

Course Description:
The course will also provide an understanding of how business can play a significant role in improving the quality of life of low- income individuals and households especially in developing country environments, but also in some developed country situations. Low-income segments in most of the world remain significantly underserved. This opens the opportunity for innovative models to dramatically expand access while generating profits. The course will explore the nature of the challenges and opportunities involved and what strategies enhance business value and societal value at the same time.
Course Contents:

  • Understanding Rural Markets, Opportunities and challenges
  • Understanding Rural consumers
  • Segmenting and Targeting rural markets
  • Generating acceptability in rural markets
  • Ensuring Availability–Distribution in rural markets
  • Communication strategies for rural markets
  • Challenges and Opportunities at the BOP
  • The BoP as Mutual Value Creation
  • Innovative practices at BoP

10. Strategic Brand Management

Course Description:
The management of brands is a crucial component of organizational marketing strategy within Indian companies. The development of products into recognized and trusted brand names creates brand equity for marketing driven organizations, which enables them to compete both domestically and internationally for market share. While brands are an important strategic asset, brand management is often an implicit skill that all marketing professionals are unquestioningly thought to possess, despite the complexity of tasks involved in managing a brand. This module will provide students with expert academic knowledge in the practice of brand management from an Indian perspective. The course focuses on the impact of brand equity on product line and firm performance, evaluate opportunities for extending brands, reposition existing brands and integrate marketing communications to build a strong brand.
Course Contents:

  • Customer based brand equity, Creating a position and value
  • Integrating Marketing Communication to Build Brand Equity
  • Developing a Brand Equity Measurement & Management System
  • Designing and Implementing Branding Strategies
  • Managing Brands over Geographical Boundaries and Market Segments
  • Contemporary Issues in Branding
  • Brand Launch

► Finance

1. Financial Modelling

Course Description:
The course will help to understand the DCF Modelling process of business valuation for a firm. DCF modelling will primarily be used to arrive at the enterprise value and equity value for a firm. The intrinsic valuation thus arrived can help in formulation of strategies for investment in the firm.
Course Contents:

  • Excel Proficiency w.r.t building a financial model
  • Reiteration of financial concepts including understanding Income Statement, Balance Sheet and Cash Flow Statement, Inventories, Long Lived Assets, Non-Current Liabilities, Financial Ratios etc.
  • Equity Research Modelling that entails building excels based equity research model on a company to arrive at its intrinsic/equity value. The target company for the model is ‘KPIT Cummins’.
  • Overview of relative valuation (including trading/ transaction comparables)

2. Financial Markets

Course Description:
This course aims to introduce participants to financial markets in the context of Indian economy by deploying a macro economic framework analysis. Working of primary and secondary market, derivatives market, currency and commodity markets. Concept of mutual funds, their working and mutual funds as a financial instrument.An overview of global financial markets and their independence on Indian financial markets. This course may be useful for brokers, sub-brokers, relationship managers, Investment Advisors and Investment Bankers.
Course Contents:

  • Financial Markets
  • Money market, capital market
  • Primary and Secondary market
  • The Debt Market
  • Derivatives market
  • Commodity market
  • Currency Market
  • Mutual Funds
  • Global Financial Markets
  • Financial Regulation

3. Financial Statement Analysis

Course Description:
The objective of this module is to apply and demonstrate a framework for business analysis and valuation using financial statement data. The course will emphasize the role of accounting in both the financial analysis and valuation processes. The tools and techniques learned in the course will be useful for students intending on pursuing a professional careers in any of the areas of financial analysis, investments, asset management, credit and loan assessment, management consulting, corporate advisory services as well as mergers and acquisitions.
Course Contents:

  • Industry and strategy analysis: understanding the strategic decisions businesses make to create/maximize shareholder value, as well as the constraints within which this occurs
  • Accounting analysis: understanding the link between strategic considerations and financial statements, including identification of the quality of accounting numbers
  • Financial analysis: assessing the financial performance and position of a business using ratio analysis and cash flow analysis, in light of the strategic direction and accounting quality identified
  • Prospective analysis: forecasting financial results
  • Prospective analysis: valuation models — understanding investment returns, and how valuation models are developed to anticipate abnormal returns
  • Application: using forecasted financial statements to develop a valuation, and the assessment of that value’s sensitivity to strategic, accounting and financial considerations

4. Corporate Restructuring

Course Description:
This course will help students to understand the concept of corporate restructuring, available tools, historical background & emerging trends in restructuring strategies, the role of professionals in the process of restructuring right from the strategy development and pre diligence stage till the post integration stage. The focus will be on identifying situations that call for corporate finance solutions and the design and pricing of the situation-specific financing instruments. Examples of such situations include stress-induced financial restructuring, recapitalizations, private equity and leveraged buyouts, mergers and acquisitions, and divestitures.
Course Contents:

  • Restructuring debt and equity to create corporate value
  • Mergers and Acquisitions: How much value added? Who gets it?
  • Mergers and Acquisitions: When can they work?
  • Leveraged and Management Buy-outs
  • Divestitures: Why and how
  • Bankruptcy and restructuring

5. Venture Capital & Private Equity

Course Description:
This module provides an overview of the venture capital and private equity industry and an accessible introduction to the literature on recent developments in venture capital and private equity investments. It provides particular perspectives on the three major areas of venture capital and private equity: fundraising, investing and exit strategies. With the boom of start-ups and focus on ‘Make in India’ campaign, the course on Private Equity and Venture capital has become very relevant. This course may be useful for Entrepreneurs, Corporate Managers, Investment Advisors and Investment Bankers.
Course Contents:

  • Introduction to Venture Capital and Private Equity
  • Funding Process of Venture Capital Firms
  • Methods of Venture Capital Financing
  • Valuation approaches
  • Exit Strategies

6. Investment & Portfolio Management

Course Description:
The objective of this module is to understand the portfolio management process and strategies used in building and maintaining an optimal portfolio. The course aims at building required skills in students that will help them to do develop an understanding of fundamental and technical analysis to identify securities suitable to build and maintain an optimal portfolio.
Course Contents:

  • Introduction to Asset Classes and Financial Instruments
  • Investment Strategies, Risk and Return of Securities and Portfolio
  • Construction of Optimal Risky Portfolio using Excel, Fundamental Analysis
  • Technical Analysis, Bond Portfolio Management
  • Portfolio Evaluation

7. Financial Risk Management

Course Description:
This course aims to introduce participants to derivative securities with particular focus on the (pay off), pricing of these instruments (and their dynamics), their use in risk management (as standalone plain vanilla hedges to more complicated structures), and techniques used for their valuation. We will learn the use of these instruments to hedge alternative risks in the context of a single asset as well as a portfolio of assets. This course may be useful for brokers, sub-brokers, relationship managers, Investment Advisors and Investment Bankers.
Course Contents:

  • Introduction to derivative contracts, their types and reasons behind their emergence.
  • Pricing of Forwards & Futures, Using Forwards and Futures contract in Risk Management
  • Getting familiarized with option payoffs, terminologies and trading
  • Put-Call Parity, Introduction to synthetic portfolios, Option Strategies (combination and spread), A first look at Option Pricing
  • Option Strategies
  • Equity, Commodity, Interest rate, Currency

8. International Finance

Course Description:
This Subject is designed to familiarize students with international financial transactions and Operational aspects of foreign exchange markets. It focuses on forex market participants, exchange rates determination, international arbitrage, foreign exchange risks and its management and international capital market. It enables students to understand the crux of international financial market.
Course Contents:

  • Currencies and Asset Prices
  • Multinational Financial Decision Making
  • Exchange rate risk and their management
  • Economic exposure and their management
  • Tax considerations in internal financial decision-making
  • Cross-border Valuation and Financing
  • Risk management strategies

9. Corporate Tax Planning

Course Description:
This course is designed to provide an understanding of corporate taxation and other laws relevant from a corporate perspective with specific focus on India. The aim of this course is to give student the tools to identify, understand, and evaluate tax planning opportunities, familiarize them with the latest provisions of the Indian tax laws and related judicial pronouncements pertaining to corporate enterprises having implications for various aspects of corporate planning and how the tax rules affect business decisions.
Course Contents:

  • Overview of Indian Taxation- Direct and Indirect Tax
  • Tax Planning Concept
  • Basic concepts of Corporate Tax in India
  • MAT and tax liability of companies
  • Tax Planning for New Business, Financial management decisions & Managerial Decisions
  • Double Taxation.
  • Tax Procedures of Advance Tax & TDS

10. Strategic Financial Management

Course Description:
Strategic Financial Management is an advanced corporate finance course. The course’s goal is to build your analytical skills essential for value-based management and indispensible for you if you want to develop the skills necessary to evaluate a corporation’s major strategic and investment decisions from a financial perspective.
Course Contents:

  • Financial Objectives and Shareholder’s Wealth
    ► Wealth Creation and Value Added
  • Capital Budgeting under Certainty
    ► Capital Rationing, Project Divisibility and NPV
  • Capital Structure and Cost of Capital

    ► Debt Valuation and Cost of Capital

    ► Capital Gearing and Cost of Capital

    ► Pecking Order Theory and Trade-off Theory

    ► Levered and Unlevered Beta

  • Working Capital Decisions

    ► Inventory Management

    ► Receivables Management

    ► Cash Management

  • Dividend Policy

    ► Stock Dividends and Stock Splits

    ► Stock Repurchase Decisions

  • Important Issues in Valuing a Business

11. Management Control System

Course Description:
Aim of the course is to enable students to develop specialised knowledge of financial and organizational control, including the systems and tools used by managers to ensure that the actions and decisions of employees agree with the aims and strategies of the company. A further aim is to enable students to develop the ability to use relevant concepts in discussions of control and control systems and to reflect critically on these control solutions.
Course Contents:

  • Characteristics of Management Control System
  • Management Control Systems in Service Sector vis-à-vis in Manufacturing Sector
  • Responsibility Accounting
  • Transfer Pricing
  • Activity Based Costing
  • Accounting for Quality
  • Throughput Accounting
  • Financial and Non-financial performance measures w.r.t. Balance Score Card

► Organisation Behaviour & Human Resources

1. Talent Acquisition & Management

Course Description:
Talent management is the process through which employers anticipate and meet their needs for human capital. The core concept of talent acquisition is to replace the ‘fill in the box’ thinking with a more pro-active approach; much closer to building the skill sets required to achieve business success. Talent Acquisition involves all the sub-processes around finding, attracting and engaging highly talented individuals into the organization. Acquisition of human resource provides an overview of the methods of recruitment and selection and the importance of human resource acquisition in the contemporary business environment.
Course Contents:

  • Changing Nature of Human Resource Management, SHRM and changing nature of jobs and HR Strategies
  • HR Planning: Scanning, monitoring, forecasting and assessing and building strong HR teams
  • Job analysis, Job description, Job specification
  • The Strategic Recruitment Process: Traditional versus New age Methods (The Recruitment Budget, Sources of recruitment, Using Social Media, Bulk hiring, Use of software and Leadership niche hiring)
  • The Selection Process: Methods used for selection
  • Psychometric Testing and Interview as a Process of Selection
  • Competency based Selection Process: Use of Assessment Centre for employee selection
  • The Talent Management Problem
  • Downsizing and restructuring: Retention Management
  • Succession planning, Escalation and Career Management and Progress

2. Performance Management & Reward

Course Description:
This course provides the student with an in-depth understanding of performance and reward management and the various tools and techniques that can be used to enhance an employee’s contribution to the organization. It explains and reinforces the concept that performance management is not a one-time supervisory event, but an on-going process of planning, facilitating, assessing and improving individual and organizational performance. Students get to understand how to use various methods to assist the process of diagnosing performance problems and suggest solutions to them. It also trains students in developing of analytical and evaluative skills to solve performance related problems. The concept of reward management seeks to bridge the gap between performance and compensation. The approach is to understand the relationship between motivation and performance and how it affects compensation. Organizations can achieve their goals and have a competitive advantage if there is alignment between the strategy, business goals and management objectives.
Course Contents:

  • Concept of Performance appraisal and management
  • Goal setting, KRA’s and KPI’s
  • Methods of appraising performance (traditional and new age methods)
  • Performance review and feedback
  • Relationship between competence and performance
  • Concept of reward management and its relationship to motivation
  • Pay determination, valuing and grading jobs, market benchmarking, job evaluation and pay for performance
  • Types of rewards (financial and non-financial rewards)

3. Learning & Development

Course Description:
The purpose of this course is to provide to students with the knowledge, skills and competencies to manage the various aspects of training and development within the context of organizational structure in regard to human resource development. The course will present training and development with a systemic approach, in which the relation of T&D with the organizational purpose will be understood. The entire cycle of T&D from assessment of training needs to the evaluation of training program would be understood. Also during the course focus would be on employee development programs through programs such as coaching, counselling and mentoring to support development initiatives.This course helps the students to explore global trends in organizational, cultural, and management development initiatives, as well as contemporary management development approaches and methods, as well as understand the factors that influence training and development in business organizations.
Course Contents:

  • Concept of learning- Kolb adult learning
  • Difference between learning, training and development
  • Phases of training- retraining, training and post training
  • Training needs analysis
  • Training methods (on the job and off the job methods)
  • Training evaluation (Kirkpatrick model, cost-benefit analysis & ROI)
  • Management development

4. Negotiation

Course Description:
The purpose of this module is to help students to understand the theory and process of effective negotiations. While a manager needs strong analytical skills to develop optimal solutions to problems, good negotiation skills are needed in order for these solutions to be accepted and implemented. Great analysis is of little value if you are unable to win support for the actions it recommends. To provide you with the opportunity to develop both analytical frameworks and practical skills in negotiation, the course will rely primarily on hands-on learning. The course will be largely experiential, providing the opportunity to develop skills by participating in interactive negotiation exercises. This course will enable students to become a more effective negotiator by enhancing their abilities. While working one-on-one and in teams, executives have to negotiate deals, resolve disputes, and make decisions in competitive environments.
Course Contents:

  • Stages and elements of the negotiation process, skills and techniques of a successful negotiator
  • Identify optimal win-win solutions in negotiations and make profitable deals
  • Differentiate negotiation styles and mental models, analyze their own and their partner’s behavior in negotiations
  • Learn to counter manipulation and psychological press in negotiations
  • Identify the zone of possible agreement (ZOPA) in negotiations
  • The functions of the best alternative to a negotiated agreement (BATNA); recognize and use BATNA in negotiations
  • Ethics, Fairness and Trust in Negotiation

5. Industrial Relation & Labour Laws

Course Description:
The aim is to introduce the student to the complexities of the industrial relations, labour management relationship and to explore various techniques for successfully managing this critical area of business. The course introduces the students to the concepts, institutions and practices of Industrial Relations. The module outlines the role and objectives of the main actors in the employment relations – employers, employees and trade unions and the government, and their interactions in collective bargaining, employee involvement/participation, conflict resolution and expression and the termination of the employment relationship. The course aims at making the future managers aware about the most important labor laws and their broad provisions. Every future manager needs to have a thorough knowledge of industrial and labor laws with their application. Moreover, intelligent implementation helps in creating a healthy work culture in organization. On completion of the course, students will have the knowledge base necessary to function successfully in environments where the industrial relations related issues and conflicts may arise. This module will provide the essential knowledge of labor relations and industrial relations systems and participatory processes at work, labor laws, and the best possible integration of the employee at work and on the other hand, better business organization as regards its relations with employees.
Course Contents:

  • Concept of industrial relations and collective bargaining
  • The nature and scope of labor laws, rationale in organizations
  • Types of labor laws in India- definition, scope & implementation
  • The international labour organization

6. Human Resources Information System & Audit & HR Analytics

Course Description:
HRIS, which is also known as a human resource information system or human resource management system (HRMS), is basically an intersection of human resources and information technology through HR software. This allows HR activities and processes to occur electronically. To put it another way, a HRIS may be viewed as a way, through software, for businesses big and small to take care of a number of activities, including those related to human resources, accounting, management, and payroll. A HRIS allows a company to plan its HR costs more effectively, as well as to manage them and control them without needing to allocate too many resources toward them. In most situations, a HRIS will also lead to increases in efficiency when it comes to making decisions in HR. The decisions made should also increase in quality-and as a result, the productivity of both employees and managers should increase and become more effective.

HR analytics is the use of people-data in analytical processes to solve business problems. HR analytics uses both people-data, collected by HR systems (e.g. payroll, absence management) and business information (e.g. operations performance data). At its core, HR analytics enables HR practitioners and employers to gain insights into their workforce, HR policies and practices, with a focus on the human capital element of the workforce, and can ultimately inform more evidence-based decision making.Using the analytics tool effectively is key to ensuring both functional Human Resources and operational strategic success. This course will equip students with requisite knowledge and will bring new perspectives and practical ideas for HR and Analytics professionals. As part of the evolution of the function towards being more strategic, there is emphasis on scorecards, engagement surveys and strategic workforce planning. Today, all these activities are grouped under the umbrella of HR Analytics.
Course Contents:

  • Understanding and importance of HRIS system
  • Different types of HRIS systems
  • Big Data Era and HR Analytics. What is HR Analytics or People Analytics?
  • Business Strategy – HR Analytics – Competitive Advantage Integration. HR’s Tryst with Competitive Advantage

  • Understand the skill set in HR Analytics Team
  • Describe the major challenges facing HR analytics
  • Understand the future of HR analytics
  • Explain how HR analytics will solve its challenges
  • Business Value of HR Programs. HR Analytics linkage to Business Outcomes – Measuring impact of HR Programs on Business Outcomes.
  • Competing through Workforce Analytics: Business levers of organization structure, Organization Shaping and Employee Growth, Looking at Headcount in organizations.
  • Measuring the softer aspects of Organization. Organization Demographics and Succession Planning
  • Measuring Attrition: LTM or YTD? Employee Retention: Predictive Modeling for Attrition Analysis.

7. Leadership & Change

Course Description:
The course is designed to give students pattern recognition practice in the effort to transition from the theory of the classroom to the reality of the marketplace. By focusing on six categories of common challenges that leaders face (e.g., business expansion, post-merger integration, organizational reinvention), the course equips students with a toolkit for mobilizing action. The course takes the point of view of a leader who is: (1) new to a situation, (2) must take action, and (3) is asked to operate within a system that (s) he may not fully control or has not designed. The concept of power and influence is also a part of developing and using leadership styles.
The course also focuses on the change process in organizations and the role of leadership. Challenges of globalization, new technologies, industry restructuring, increased public scrutiny, and other pressures of today’s businesses requires change skills throughout the organization- for improvement and renewal as well as turnaround and transformation, for cost reduction and consolidation as well as innovation and growth. And change leadership is needed to enrich ecosystems and tackle global, national, and local problems.
Course Contents:

  • What is power, Where does power come from, sources of power
  • Theories of power
  • Power a great Motivator
  • Exercising Influence
  • Power and Politics in the organization
  • Uses and Abuses of power
  • What makes a good leader
  • The Fourth Industrial Revolution
  • Changes in Organizations: From Core to Platform
  • The Domain of Change: Concept and need for Change
  • Perspectives, types and models of change
  • Organizational Culture and change
  • Process of change- Kotters 8 step model
  • Resistance to change
  • Leading and Implementing change
  • Organizational Development
  • Organizational Transformation
  • Learning Organization: the ultimate objective of management of change

8. Cross Culture management

Course Description:
The course is concerned with considering the issues and problems of managing in cross-cultural situations, in particular at the people problems that invariably arise in international business relationships. Failure on the part of managers to understand and deal with the difference in attitudes, values and behavior of those with whom they interact in business transactions consistently has been shown to be a major source of difficulties. Cross cultural management assumes greater significance in global business environment. People from different cultural background perceive same situation differently, react differently, expect differently. Therefore, it becomes imperative to have knowledge about influence of cultural differences on international business. Cross boarder cultural differences influence business deals, negotiation strategies and profitability across sectors. Awareness of cultural differences and its impact on business thus plays a significant role in doing business across globe.
Course Contents:

  • Understanding organizational culture
  • Hofstede model Communicating across cultures
  • Negotiation & conflict across cultures
  • Culture & ethics
  • Managing global teams
  • Gender, multi-ethnicity, religion & geography
  • Doing business across borders
  • Corporate social responsibility in MNCs

► General Management, Family Business & Entrepreneurship

1. Leading Social Enterprise

Course Description:
How do we create innovative and effective solutions to social problems around the world? This course is designed for leaders who want to identify and bring about transformative societal change. The course will help you develop both a strategy and a framework for running a social enterprise. You’ll learn how to define a social problem, understand contextual realities, develop a solution, and plan for effective deployment. By the end of this course, you’ll have a deep understanding of the realities of launching an enterprise, be prepared for every step of the process, and put your social entrepreneurial venture on the path to success.
Course Contents:

  • Concept of Social Enterprise and Social Entrepreneurship
  • Force for Transformative Change
  • Theory of Change
  • Problem and solution identification
  • Planning for Impact
  • Impact assessment
  • Business model innovation
  • Scaling the Impact
  • Ecosystems and public policies

2. Managing family Business

Course Description:
Family controlled businesses, both private and publicly-traded, are characterised by unique challenges that threaten their continuity and distinct core competencies. The challenges are primarily the result of issues presented by the interaction of family, management and ownership – particularly where the family wishes to perpetuate its influence and/or control from generation to generation.

Over 80 percent of all businesses worldwide are family firms—from well-known companies like Reliance, LN Mittal Group, Toyota, and Ford Motor Company to the corner pizza parlour and the local kirana business. Less than one-third of these businesses survive into the second generation. In addition to the generic business issues faced by all companies, family firms face unique challenges because of the interrelationships between family members, family owners, non-family owners, and family and non-family employees.
Course Contents:

  • Understand basic challenges of overall governance of family businesses and identify critical issues affecting management style of family owned businesses.
  • Evaluate the tools and techniques of strengthening and sustaining family owned enterprises.
  • Understand the process of leading and driving family owned businesses towards leadership position and how to develop sustainable competitive advantage over long term
  • Incorporating the process of institutionalisation process of family business in India

3. Law , Management and Entrepreneurship

Course Description:
This course is designed to develop the legal literacy of MBA students by honing legal instincts that will help business leaders avoid legal pitfalls, attain a competitive edge and promote long-term success. Expanding well beyond the basic legal concepts, the course will refine students’ understanding of how law affects all aspects of business, and develop a deeper appreciation of how legal systems operate and how to operate within the boundaries of legal systems. The appreciation of intellectual property will be part of the course
Course Contents:

  • To explore legal issues involved in starting, joining or investing in start-ups and decision making from the time an entrepreneur conceives, starts to build and obtains financing through development of exit strategies.
  • To understand The changes in corporate law in India and Insolvency act
  • To get framework of intellectual property which has become crucial for business

4. Competing Globally

Course Description:
This course aims to provide strategic approach to tackle international business. Drawing from the fundamental theories, concepts and applications, the course details the issue as how to run businesses globally. It is particularly constructed to provide participants with an active appreciation of the factors such as organizational structure, global opportunity assessment, and operations in overall framework of different legal and cultural framework, national governments and international institutions.
Course Contents:

  • Globalization and Firm’s strategy
  • International Business Opportunity Assessment
  • Strategy and Structure of the global firms
  • International Human Resource Management
  • Entry Strategy of global firms
  • Global Business Operations Management
  • Export Import Documentation and procedure

5. Innovator

Course Description:
The course introduces the student to the current scenario wherein innovation is absolutely fundamental for the organisation. In this course the student will learn that an organisation that fails to innovate continuously will lose its Competitive advantage. The course will explain to students the need to imbibe this concept and develop an understanding of the subject and competence in innovation.
The module gives students an insight into fostering and sustaining innovations in organisations. It seeks to provide them with a deeper understanding of the dynamics of innovation and barriers to innovation. The challenges of bringing ideas to execution, so that, regardless of the profession students embark on, they may become a more effective conduit for the innovation that all organisations require to survive.
Course Contents:

  • Student will develop an understanding of the need of innovators by the industry
  • Student will develop an understanding of the innovation process, role of experimentation and importance of failures for innovators.
  • Student will become an innovator in his/her career.

► Public Policy

1. Introduction to Public Policy

Course Description:
This is an introductory course in public policy where the definition and basic tools of policy analysis are covered. It also covers institutions, stages and challenges when devising and implementing public policies. This course aims to familiarize students with the public policy process, equipping students with analytical frameworks and practical tools to improve their engagement with the process through their work as elected public officials, public agency managers, non-profit executives and policy analysts.
Course Contents:

  • Steps in Policy Cycle
  • Strategies for Influencing Policy Change
  • Institutions of Indian Policy Making
  • Role of Government
  • Markets like Arrangements
  • Externalities and Public Goods
  • Public Private Partnerships
  • Monitoring and Evaluation

2. Indian's Geostrategic Space and International Trade

Course Description:
The objectives of this course is to equip participants with the historical knowledge and current challenges pertaining to the various issues and challenges in the Indian foreign policy and trade policy arena; the information on the various international institutions and they impact India and the skills to interpret emerging foreign and trade policy concerns and analyze them in a meaningful way for economic growth and managerial decision making.
Course Contents:

  • Historical Evolution of India’s Foreign Policy
  • Structure of the Foreign Policy Apparatus and India’s National Security Concerns
  • India’s Neighbours
  • Ties with USA, Europe, Indi-Pacific and West Asia
  • International Trade Theory
  • Key Issues in India’s International Trade
  • Rise of Protectionism and other Inward-Looking Policies
  • Trade Sector Reforms
  • Regional Trade Agreements and International Organizations- WTO, IMF, World Bank and UNCTAD

3. Sustainability- The new Business Imperative

Course Description:
Businesses nowadays have to actively confronting environmental stresses where their actions are leaving behind tremendous environmental and societal footprints. This new reality also provides tremendous opportunities to firms to improvise and strategize their business processes and systems that incorporate principles of environment management and sustainable development. The course aims to familiarize students with key concepts and issues in and around sustainability and enable students to consider alternative business strategies.
Course Contents:

  • Understanding SDGs
  • Equity versus Efficiency Debate
  • Market Failures- Public Goods
  • Externalities and Common Property Resources
  • Energy Crisis
  • Global Warming and Climate Change
  • Water Crisis
  • Transportation Costs
  • Developing Country Perspectives
  • Green Resources and Zones
  • Green Marketing, Green Finance
  • Circular Economy
  • Sustainable Consumption
  • Corporate Social Responsibility
  • Cost Benefit Analysis

4. Innovation and Start Up Policy

Course Description:
The relevance of studying Innovation and Start up Policy is to understand the initiatives by the Government in developing eco system of Innovation and Start up. The development of innovation and start up ecosystem is crucial link in the development of business environment and economy. Governments across the world have tried to create successful innovation eco system through policy initiatives. The innovation hubs of Israel, China, and Silicon Valley of the US are few bright examples in this regard. The Government of India has taken several initiatives to promote the cause of innovation and entrepreneurship. The result of those initiatives has varied result. The number of start-ups has gone up in particularly in the technology area in recent years bringing much needed dynamism to business and economy.
Course Contents:

  • Fourth Industrial Revolution Technologies
  • The Policy framework for R&D and Innovation in India-Global Innovation Index
  • Frugal Innovation by Indian Companies
  • Innovation hubs of the world
  • Initiatives of Government of India
  • Intellectual Property Right Regime in India
  • The Policy Framework for Start-Ups
  • Current state of Indian Start-ups and Cross Country Comparisons
  • Eco System of Start up Financing in India and Economic Development
  • Policy Framework
  • Innovation and Entrepreneurship

► Technology & Operations

1. Project Management

Course Description:
This course provides an overview of all aspects of project management functions. It includes defining the key project management terms and provides a basic structure for understanding project management. It explains the general business environments in which projects operate and provides a general knowledge of the project management life cycle and project phases. It explains a generalized view of how the various project management processes commonly interact during the project life cycle and project phases and provides an understanding of the project management deliverables. It explores the key roles in project management such as the role of the project manager, project stakeholders, project team and the skills that are required to manage the project to a successful completion. It provides an understanding of the processes required to properly coordinate the various elements of the project and the trade-offs involved among competing project objectives and alternatives to meet stakeholder needs and expectations
Course Contents:

  • Project Organization, Project Participants and Project Life Cycle
  • Project Management Process
  • Project Integration Management
  • Project Scope Management
  • Project Schedule Management
  • Gantt Chart/Critical Path
  • Project Risk Management
  • Project Quality Management
  • Project Cost Management
  • Project Human Resource and Communication Management
  • Project Procurement Management
  • Project Control
  • Earned Value Management
  • Ethics and Responsible Management/ Introduction to Agile
  • Introduction to MS Project

2. Quality Management

Course Description:
This course has been designed to introduce the students to the field of quality management and its associated tools and techniques like continuous process improvement, benchmarking, quality management systems, environmental management systems, quality function deployment & house of quality, business process management and six-sigma quality. To ensure business sustainability it is important for business organizations to ensure that the goods and services produced and delivered and up to customer expectations. Hence, the organizations also need to look at processes which produce these goods and services and ascertain that these processes are being performed in the right manner as per the established process guidelines
Course Contents:

  • Principles and Philosophies of Quality Gurus: Deming, Juran, Crosby
  • Total Quality Management – Tools and Techniques
  • Statistical Process Control and Process Capability – Control Charts,
  • Process Capability, Quality and Reliability, Maintenance and Reliability
  • Quality Control Tools; Old and New
  • Design of Experiments, Total Productive Maintenance
  • Continuous Process Improvement – Six Sigma, Lean Six Sigma, Failure Mode and Effect Analysis
  • Kaizen, 5 S, Quality Function Deployment, House of Quality
  • Continuous Process Improvement –Benchmarking, Poka-yoke Business
  • Process Re-engineering (BPR), Change management
  • Quality Management Systems – Organizing and Implementation, Standard: ISO 9001:2015

3. Operations Strategy

Course Description:
The module is about elements of Operations Strategy and how it is formulated to create sustainable competitive advantages for a firm. This course helps students to think through connection of strategy with operations and how Operations Strategy is aligned with business strategy & corporate strategy. Operations Strategy is important for any kind of enterprise and just any type of manager. It can have huge impact on the success of the enterprise and the success of any function within an enterprise, not just in the short-term but on an enduring term. Amazon, Apple, Google, IKEA, Tesco, Singapore Airlines, Toyota, ZARA and many more- have all developed their strategic operations capabilities to the point- where they represent a formidable asset and are the pivotal source of their sustainable competitive advantage. These firms have found that it is the way they manage their operations, that sets them apart from their competition.
Course Contents:

  • Operations Strategy – developing resources for strategic impact
  • Operations Performance
  • Operations Strategy and VCAP framework
  • Capacity Strategy
  • Purchasing and Supply Strategy
  • Contracting and relationships, Supply network dynamics, Managing supplies overtime, Purchasing and Supply Chain Risk
  • Process technology strategy, scale/scalability
  • Improvement Strategy
  • Product and service development and organization
  • Risk management and Operational hedging
  • Formulation and Implementation
  • Monitoring-Tracking of performance against strategic objectives
  • Substitutes for Strategy