Core Course 2019-21

► Term – 1

1. Economics

Course Description:
Economics is a discipline about decision making under scarcity. From a management perspective, economics plays into not only everyday firm level decision making but also forecasting and planning for the future. It is imperative that future managers and entrepreneurs have a solid grounding of key economic concepts and their application into the real world of business and government. This course will examine from individual and firm level concepts and complexities.
Course Contents:

  • Demand and Supply Economics
  • Concept of Elasticity
  • Theory of Firm and Profit Maximization
  • Production and Cost Theory
  • Market Structure
  • Economics of Information
  • Behavioural Economics
  • Economics of Internet Pricing

2. Organisation Behaviour

Course Description:
This course will help students understand how organizations in which people work have an effect on their thoughts, feelings and actions and how these thoughts, feelings, and actions, in turn, affect the organization itself. It will discuss the mechanisms governing these interactions and how to identify and foster behaviors conducive to the survival and effectiveness of the organization. This Organization Behavior course will help students understand the fundamental concepts which revolve around the nature of people and organizations including Individual Differences; Perception; Motivated Behavior; Mutuality of Interest; Group and Team Behavior; Power; Conflict; Negotiation, Organizational Culture, Structure and Design and Change. The main objectives of this course is help students understand how to use the study of Organizational Behavior to find ways of managing people, groups and teams that yield most productivity. It serves as a practical guide to managing workplace behavior – self, co-workers, teams and organization – in order to create a more efficient organization. Through a combination of academic concepts, industry case studies, real examples from the business world and practical application of the theoretical concepts of OB, this course will be a powerful learning experience.
Course Contents:

  • Introduction to Organizational Behaviour: Interdisciplinary Subject, Application of OB as Managers
  • Personality
  • Attitudes and organizational behavior
  • EI and Managing Stress
  • Relationship between moods and behavior
  • Perception and individual decision making
  • Motivation and application of motivation theories
  • Group and Team Behavior- stages of group development, Conflict and negotiation
  • Organizational Communication
  • Leadership, Power & Politics
  • Organizational Design, culture & change

3. Accounting

Course Description:
The overall objective of this course is to develop the capacity to create, analyse and interpret thefinancial information of a company and how to use both accounting information and cost data fordecision making. Using accounting information in decision making provide students with a conceptualunderstanding of financial, cost and managerial accounting and the skills required in applyingknowledge for decision making.
Course Contents:

  • Accounting and Economic Decisions
  • Processing of Transactions – Accounting Cycle
  • Accounting Concepts and conventions
  • Understanding Financial Statements: Statement of Profit & Loss
  • Non-Current Assets-Depreciation and Amortization
  • Financial Statement Analysis
  • Statement of Cash Flows
  • Contemporary Developments in Accounting – IFRS, Corporate Environmental Accounting, Reporting
  • Cost Concepts, Elements of Costs and Cost Sheet
  • Cost Behaviour and Cost Estimation for Cost Sheet
  • Overhead Cost Management Systems
  • Activity Based Cost Management
  • Cost Volume Profit (CVP) Analysis
  • Marginal Costing Vs Absorption Costing, Tactical Decisions
  • Managerial Accounting Control – Budgets &Budgetary Control

4. Marketing - 1

Course Description:
The module starts with basic concepts of marketing, external environment and about market potential. Thereafter students learn basics of consumer behaviour and understand buying behaviour. The module explains students about, choosing value (Segmenting, Targeting and Positioning), creating value by way of managing products and services, delivering value by managing channels, capturing value by pricing and communicating value to customers.
Course Contents:

  • Marketing definitions/concepts and activities
  • Analyzing environment
  • Indian Consumers
  • Choosing Value
  • Creating Value
  • Capturing Value
  • Delivering Value

5. Operations - 1

Course Description:
This course will familiarize students with the assumptions underlying various statisticaltechniques and assist in identifying their appropriateness in a variety of situations. Students should be able to perform statistical analysis and interpret results in a meaningful way. Studentsare expected to relate results of such analyses to become information-based decision makers.
Course Contents:

  • Classification & Representation of data
  • Introduction to pie-charts, line charts, bar charts, box plot and pareto charts
  • Measures of Central Tendency – Discrete & Continuous Data
  • Measures of Dispersion- Discrete & Continuous Data
  • Introduction to measures of Skewness and Kurtosis
  • Introduction to Probability, Discrete Probability and Continuous Probability Distribution
  • Sampling distributions Estimation – Confidence Intervals, Hypothesis testing
  • Analysis of Variance – ANOVA
  • Linear Regression and Correlation Analysis
  • Decision Making and Simulation

► Term – 2

1. Economics - 2

Course Description:
This course provides the theoretical and conceptual framework for understanding macroeconomic behavior and supplements this framework with empirical and policy-related evidence from India and elsewhere. It covers fundamental concepts as they apply to business and trade. Macroeconomics is the study ofthe economy at the aggregate level. A solid grounding in the core concepts and principles of macroeconomics is essential for interpreting economic events that influence the domestic and global business environment and for incorporating the consequences of major macroeconomic developments into managerial decision making.
Course Contents:

  • National Income Accounting
  • Economy in the Long Run
  • Money and Prices in the Long Run
  • Aggregate Demand
  • Aggregate Supply
  • Monetary Policy
  • Fiscal Policy
  • Economics of International Trade
  • Indian Economy

2. Human Resource Management

Course Description:
Every organization has its own objectives and its strategy for achieving organizational success. Utilizing the strengths and talents of an organization’s human resources is the key to making this process work. How can an organization get the best out of its employees? Is the question that is of prime concern for employers? We all know that well-rounded professionals do not come ready made. It is one thing to recognize raw talent but quite another to nurture and channel it within an organization. How can you enable employees to develop their skills and realize their full potential? Also for creativity uniformity is a prerequisite but managing diversity brings with it special challenges and requires a clear vision and a strong sense of commitment. Employers have different approaches to managing their employees, but all organizations require people to make the goods or provide the services they are set up to make or provide, and therefore an understanding of how to effectively manage people in the workplace is of great importance and value. This not only applies to the increasing number of managers who are employed by organizations to provide specialist expertise in what is generally called Human Resource Management or Personnel, but any manager who has some responsibility for managing staff at whatever level.
Course Contents:

  • Introduction to HRM: In retrospect and prospect. Contextualizing HRM and Critical Perspective on SHRM. The Changing Psychological Contract.
  • Human Resource Management Strategy & Analysis
  • Employment Laws in India
  • Job Analysis
  • Personnel Planning & Recruiting: Use of Social Media & People Analytics.
  • Employee Testing & Selection & Interviewing
  • Training & Development
  • Managing Employee Retention, Engagement & Career Management
  • Job & Work Design: Design and Redesign of work systems for high performing organizations
  • Downsizing & Outsourcing.
  • Performance Evaluation: Performance Management and Appraisal.
  • Reward Management: Job Evaluation & Strategic pay plans & link with motivation
  • Pay for performance and financial incentives
  • Benefits and Services
  • Ethics, Employee Relations & Fair Treatment at Work
  • Labor Relations and Collective Bargaining
  • Employee Safety & Health
  • HR Information Systems, HR Metrics & HR Analytics
  • High Commitment HR: Productivity and Employee Involvement
  • Work-life Balance in 21st Century
  • Managing Global Human Resources

3. Finance - 1

Course Description:
This course deals with financial decision making – long term as well as short term, sources of finance, finance for working capital i.e. day-to-day requirements of running the business, for which working capital credit or short-term debt/loans are preferable. This course will demonstrate how effective management of the relationship between a firm’s short-term assets and its short-term liabilities can ensure the continuing operation of a business in the short term. At the end of the course concept of time value of money will be introduced and developing understanding of corporate risk and return.
Course Contents:

  • Financial Decision Making-Short Term versus Long Term
  • Sources of Funds/Uses of Funds/Fund Flow-Financial Matrix
  • Working Capital Management Basics & Estimation
  • The Operating Cycle and Cash Cycle-Case Study based
  • Receivables Management
  • Case Discussion & Presentation
  • Inventory Management
  • Cash Management
  • Cost of Capital
  • Dividend Policy
  • Time Value of Money and Concepts of Present Value

4. Operations - 2

Course Description:
This course has been designed to introduce the students to issues related to strategic decision making, design, planning and operational control in the domain of operations management. Operations management is concerned with the management of resources and activities that produce and deliver goods and services for customers. Efficient and effective operations can provide an organization with major competitive advantages. Since the ability to respond to customer and market requirements quickly, at a low cost, and with high quality, is vital to attaining profitability and growth through increased market share, operations can be very helpful in this. The scientific principal of operations management will enable the manager to take decisions. This module also talks about various aspects of operations management followed in world class companies for achieving competitive edge

Course Contents:

  • Introduction to Operations Management, Operations Structure & Supply Chain Management
  • Design and Development of Product and Services
  • Demand Forecasting, Capacity, Location & Layout Planning
  • Project Management
  • Services Operations
  • Manufacturing Operations planning and Scheduling
  • Inventory Management
  • Material requirement Planning and Capacity Requirement Planning
  • JIT/Lean Manufacturing
  • Maintenance Management
  • Operations Enabled Business Model
  • Sustainable Operations Management
  • Fish banks- A Renewable Resource Management Simulation

5. Marketing - 2

Course Description:
The module focuses on helping students refine their skills in developing a marketing strategy and seeing how the marketing tactics selected need to be in alignment with that strategy. The focus will specifically be on issues such as the selection of businesses and segments to compete in, how to allocate resources across businesses, segments, and elements of the marketing mix, as well as other significant strategic issues facing today’s managers in a dynamic competitive environment.

Course Contents:

  • Opportunity Analysis & Competitor Analysis
  • Strategies for New Market
  • Strategies for Growing Markets
  • Strategies for Mature and Declining Markets
  • Competing Through Innovation
  • Acquiring and Retaining Customers
  • Metrics for Marketing Performance
  • Marketing Communication Strategies

► Term – 3

1. Finance – 2

Course Description:
This core course introduces you to investment appraisal, financing decision, discusses the fundamental model of capital asset pricing, before going into the context of raising funds. Here we understand the concept of efficient markets and the implication of the same for corporate managers. This course will demonstrate the application of Time value of Money for making investment decision, the tools for measuring the risk and return of capital market, understanding diversifiable and Non Diversifiable risk. Much like the other paper in this trimester, this course will also enable you to make objective decisions, and equip you with the necessary.
Course Contents:

  • Capital Budgeting Decisions NPV and other Investment Rules
  • Risk, Return and Opportunity cost of Capital
  • Portfolio Theory and Capital Asset Pricing Model
  • Efficient Market Hypothesis
  • Capital Structure and Firm Value
  • Financial System, Financial Markets-Primary and Secondary Market
  • Corporate Restructuring

2. Strategy

Course Description:
The course will help you understand the importance of strategy in leading a company to the path of robust financial performance .The course also focuses on how to formulate and execute strategy, building a team, defining and providing leadership. The strategic clarity helps to run a business enterprise. The course builds on developing analytical skills and also participating in class discussion and art of formulating and taking strategic decision.
Strategy involves a set of managerial decisions and actions that determine the long term performance of a corporation. It includes environmental scanning (both external and internal), strategy formulation (strategic or long-range planning), strategy implementation, evaluation and control. The study of strategy, therefore, emphasizes the monitoring and evaluating external opportunities and threats in light of a corporation’s strengths and weaknesses. It also focuses on designing the organization and leading and building a team.
Course Contents:

  • Meaning, Process, Historical Perspective & Trends affecting Industries
  • Industry Analysis – Competitor’s analysis, Five Forces Model
  • Internal Analysis – Value chain & Core Competence
  • Organizational Design and ARC analysis
  • Aligning Strategy and Organization
  • Building Competitive Advantage through Functional level strategy
  • Corporate Strategy – Horizontal and Vertical Integration
  • Implementing Strategy
  • Balance Score Card Approach
  • Strategic Control System
  • Corporate Governance and Ethics
  • Agency Problem

3. Entrepreneurship, Innovation and Sustainability

Course Description:
The course introduces the students to the concepts of entrepreneurship and entrepreneurial thinking with the objective of equipping them with tools to start their own ventures as well as perform well in any dynamic organization, be it a start-up or an established growth focussed organization. They are taught to use innovation to provide sustainable opportunities, while using their creativity to introduce new ideas, processes and products that are adhering to the sustainable development goals.
Course Contents:

  • The “DO Your Venture” ideology
  • Creative ideating
  • Sustainability & Innovation
  • Sustainable Development Goals
  • Innovation and constrained problem solving
  • Innovator’s DNA and dilemma
  • Lean start-up methodology
  • Creating the Lean Canvas
  • Developing a Business Plan and Pitching

► Term – 4

► Term – 5

► Term – 6