{"id":4566,"date":"2020-04-12T13:19:23","date_gmt":"2020-04-12T07:49:23","guid":{"rendered":"https:\/\/blog.iilm.edu\/?p=4566"},"modified":"2020-04-12T13:19:23","modified_gmt":"2020-04-12T07:49:23","slug":"anatomy-online-business-brand-storytelling-new-normal","status":"publish","type":"post","link":"https:\/\/iilm.edu\/blog\/anatomy-online-business-brand-storytelling-new-normal\/","title":{"rendered":"Brand Storytelling the New Normal"},"content":{"rendered":"<p>The world dynamics has changed. Personal to professional anatomy of living and doing business has gone through massive disruptions. Today\u2019s COVID 19 world has become overly automated and digitally driven. Humanity is becoming the new premium. The web incessantly rewards us with expediency and instant gratification, making the human touch increasingly scarcer and more coveted.\u00a0<em>And this is when \u00a0<strong>brand storytelling<\/strong> smiles and walks in (drums roll please!!)<\/em><\/p>\n<p>Irrespective of the industry, sector, or vertical, businesses should survive and survive well\u2026they have to connect even more intensely with their customers and pull at their heartstrings and engage with them on a much deeper level than before.\u00a0Brand storytelling is the cohesive narrative that entwines together facts and emotions that a brand induces. It\u2019s not enough to present quality products and services to your customers or a price that they can\u2019t refuse, but it\u2019s now imperative for businesses to begin sharing the story behind their brand&#8217;s existence and what really matters to them consistently across all communication channels and platforms. Businesses need to touch on that emotional chord that the customers will evoke every time they interact with your brand. To place long matters short \u201cIn a sea of semblance, be unforgettable\u201d.<\/p>\n<p>Today, whether they are existing customers or new ones; they not only require world class products and services, but they also rummage around for something additional, something worthwhile, something to get inspired. Take Apple, as an example. They sell technology, but from the commencement, their audience needed to feel that it absolutely was okay to be brave, bold, and think differently from the crowd. Tesla\u2019s customers need to feel that it\u2019s worthwhile to support the environment and sustainable energy. So, it\u2019s important that when you craft your message for storytelling you think what your customers really need from you.<\/p>\n<p>An effective brand storytelling has a more conversational tone asking for engagement (no strings attached), involving the customer in what you do as a business. Brand storytelling is all about turning your brand into an experience your customers can consume \u2014 that\u2019s what will turn customers who pay for your product\/services because they need to fix a problem into a rabid tribe that will support your success,\u00a0 be loyal, and come back for more.<\/p>\n<p>That\u2019s how trust builds in and once you have successfully done that, they are more likely to buy from you. The least you\u2019ll have relationships with people who will become your business advocates for years to come.<\/p>\n<p>Storytelling is changing the way of doing business now, it is actually the most ancient and powerful tool for effective education. You know why?\u00a0 Because humans are genetically wired to love and respond to stories. A memorable brand story is exactly the need of the hour. So, go all out and connect your customers to your business in a way that they have a lasting positive impression of who you are and what you stand for, and become loyal clients.<\/p>\n<p>So, it\u2019s time for businesses to stand out and, ultimately, turn into a legacy.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The world dynamics has changed. Personal to professional anatomy of living and doing business has gone through massive disruptions. Today\u2019s COVID 19 world has become overly automated and digitally driven. Humanity is becoming the new premium. The web incessantly rewards us with expediency and instant gratification, making the human touch increasingly scarcer and more coveted.\u00a0And [&hellip;]<\/p>\n","protected":false},"author":236,"featured_media":5661,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24,25,32],"tags":[643,644],"class_list":["post-4566","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-faculty","category-general-blog","category-iilm-university","tag-brandstorytelling","tag-craftofwriting-contentisking-thenewnormal"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Brand Storytelling the New Normal - Educate, Illuminate, Inspire: Insights from IILM Blog<\/title>\n<meta name=\"description\" content=\"The world dynamics has changed. Personal to professional anatomy of living and doing business has gone through massive disruptions. Storytelling is changing the way of doing business now, it is actually the most ancient and powerful tool for effective education.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/iilm.edu\/blog\/anatomy-online-business-brand-storytelling-new-normal\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand Storytelling the New Normal - Educate, Illuminate, Inspire: Insights from IILM Blog\" \/>\n<meta property=\"og:description\" content=\"The world dynamics has changed. Personal to professional anatomy of living and doing business has gone through massive disruptions. Storytelling is changing the way of doing business now, it is actually the most ancient and powerful tool for effective education.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/iilm.edu\/blog\/anatomy-online-business-brand-storytelling-new-normal\/\" \/>\n<meta property=\"og:site_name\" content=\"Educate, Illuminate, Inspire: Insights from IILM Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/iilminstitute\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-12T07:49:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.iilm.edu\/wp-content\/uploads\/2020\/04\/Brand-Storytelling-the-New-Normal-1.jpg\" \/>\n<meta name=\"author\" content=\"Pamposh Gulati\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/blog.iilm.edu\/wp-content\/uploads\/2020\/04\/Brand-Storytelling-the-New-Normal-1.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@IilmInstitute\" \/>\n<meta name=\"twitter:site\" content=\"@IilmInstitute\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pamposh Gulati\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/iilm.edu\/blog\/anatomy-online-business-brand-storytelling-new-normal\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/iilm.edu\/blog\/anatomy-online-business-brand-storytelling-new-normal\/\"},\"author\":{\"name\":\"Pamposh Gulati\",\"@id\":\"https:\/\/iilm.edu\/blog\/#\/schema\/person\/d9ed736fe47c0fa6db6c4a7431fce9f0\"},\"headline\":\"Brand Storytelling the New Normal\",\"datePublished\":\"2020-04-12T07:49:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/iilm.edu\/blog\/anatomy-online-business-brand-storytelling-new-normal\/\"},\"wordCount\":521,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/iilm.edu\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/iilm.edu\/blog\/anatomy-online-business-brand-storytelling-new-normal\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/iilm.edu\/blog\/wp-content\/uploads\/2020\/04\/Brand-Storytelling-the-New-Normal.jpg\",\"keywords\":[\"#brandstorytelling\",\"#craftofwriting #contentisking #thenewnormal\"],\"articleSection\":[\"Faculty\",\"General Blog\",\"IILM University\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/iilm.edu\/blog\/anatomy-online-business-brand-storytelling-new-normal\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/iilm.edu\/blog\/anatomy-online-business-brand-storytelling-new-normal\/\",\"url\":\"https:\/\/iilm.edu\/blog\/anatomy-online-business-brand-storytelling-new-normal\/\",\"name\":\"Brand Storytelling the New Normal - Educate, Illuminate, Inspire: Insights from IILM Blog\",\"isPartOf\":{\"@id\":\"https:\/\/iilm.edu\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/iilm.edu\/blog\/anatomy-online-business-brand-storytelling-new-normal\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/iilm.edu\/blog\/anatomy-online-business-brand-storytelling-new-normal\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/iilm.edu\/blog\/wp-content\/uploads\/2020\/04\/Brand-Storytelling-the-New-Normal.jpg\",\"datePublished\":\"2020-04-12T07:49:23+00:00\",\"description\":\"The world dynamics has changed. 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