The Marketing degree allows students to combine an in-depth knowledge of marketing with opportunities to gain a broader insight into business and management. Following a broad introduction to marketing and management subjects in the first year, the second-year modules develop their knowledge and introduce exciting new topics.
The second year involves the study of six core marketing and marketing related modules and six other modules. Core modules include; marketing management and strategy; consumer behaviour; marketing communications; marketing research; product innovation; and practice of management skills.
The final year offers a range of modules, with particular focus on marketing and retail marketing; It involves the study of nine core marketing and marketing-related modules and three other modules. These core modules are: marketing, marketing services; corporate marketing and applied strategic management.
The non-core modules will be chosen from the remaining management modules currently available to business and management studies degree students, spanning accounting and finance, strategy, human resource management, operations management and information systems.