Faculty Research - Maketing

Sapna Popli - Director, Executive Dean - PGP, Associate Professor (Marketing)

 

Academic Papers:

“Cross cultural learning preferences: implications for management education” published in Management & Change Volume 12 No. 1, 2009

“Ensuring Customer Delight: a quality approach to excellence in management education” published in Quality in Higher Education Vol 11 No.1 April 2005. QHE  is an international refereed journal published by Taylor and Francis ltd.

"Retail-The Evolving Revolution" in Apeejay Business Review-Journal for strategic decision makers, Vol.3. Number 1  January-June 2002, pp 55-60

"Global Branding for Management Schools: An Indian Perspective", published in Research Journal, Welingkars Institute of Management Development and Research, Volume III, Issue 3.

Books & Book Chapters:

•  Excellence in Quality of Management Educations published in the edited book titled Business Excellence Models for success in the 21st Century, pp110-120,published by the Institute of Directors, New Delhi , Jan 2002