Faculty Research - Maketing

Monica Mor - Assistant Professor (Marketing)

 

Articles in Journals

1. “Coffee Retailing”; NSB Journal, NIILM, March 2010.

2. “An overview of Indian insurance sector”; IMT Review, journal of Industrial Management Technology Department, Yanabu Industrial College, Saudi Arabia, December 2009.

Articles in Periodicals & News Papers

1.“CSR: An insight into the way it is practised today”; article published in ICFAI periodical, “Global CEO”, September 2006

 

Cases

1. Case study: “New Battlegrounds: Microsoft vs Google”, IMT, Ghaziabad, International Conference on Management Cases, December 2005

 

Conference Presentations

1. Research paper: “Importance of Soft Skills for competence & performance enhancement in Healthcare sector”; IBS, Ahmedabad, National HR Conference, July 2009

2. Research paper: “A look into attitude changes of consumers towards Organised Retail sector in India”; IES, Mumbai; International Marketing conference, February 2009

3. Research paper: “Human Resource & Consumer Behaviour trends in Retail Industry”; AIMA, National Research Conference, September 2008

4. Research paper: “Consumer Behaviour trends in the Retail industry”; USMS, IP University, National Conference on Retail, March 2008

5.Case study: “New Battlegrounds: Microsoft vs Google”, IMT, Ghaziabad, International Conference on Management Cases, December 2005