Faculty

Name: Surbhi Goyal

Designation: Associate Professor - Marketing

Introduction

After a brief stint with corporate world at  NIIT, moved to academics. Took up Management teaching in 1998 and was awarded  Doctorate in 2000 . Have  taught at B-schools of J&K and since 2003 have been associated with IILM.

Qualification and Experience

• B Com, MA, MBA , PhD  
• Have 12 years teaching experience at  both undergraduate and postgraduate levels.  Taught modules from the Area of Marketing namely, Fundamentals of  Marketing,  Market Planning and Strategy, Service  Marketing,Consumer Behaviour,   Business Marketing and Product Innovation. Have special interest in consumer  psychology and market strategy . Had concurrent 8 years experience in  academic  administration at IILM.

Selected Work

•  Chapter Contribution in Case study book written by Prof B. Bhattacharyya , Former    Dean IIFT titled, ’ Case study on Low cost Airlines – The Air Deccan.’
•  Paper titled Broadband the Changing face of India, published in journal of Indian    Institute for Public Administration.
• Presented a paper titled Emergence and Sustenance of shopping malls at an International   Conference on Services management organized by IIMT, New Delhi.
• An article titled Generating and Managing Creativity in Management published in the    journal of IILM, Edge
• Case study on ‘Nano the smart car.’  under print in Management & Change , journal of    IILM.  

Contact Details

Cabin No. 240

Extn No. 30934338 

Email: surabhi.goyal@iilm.edu