Faculty
Name: Supriya M Kalla
Designation: Assistant Professor
Introduction
FPM (equivalent to PhD) from MDI, Gurgaon. Topic of Research: Antecedents of Impulse Buying.
Eight years of industry experience in market research and advertising.
PGDPC from MICA. Batch of 1998.
Published Research Papers:
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“Impediments to Knowledge Sharing in Advertising Agencies" In: International Journal of Management Cases (September issue, 2009)
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Impulse buying: A Literature Review ; In:Global Business Review (GBR 12.1; January- April 2011 issue)
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Can Search for Happiness Lead to Impulse Buying?In Journal of Business & Retail Management Research ( Oct.2010 issue)
Papers selected for Conference Presentations:
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5th International Conference on Intellectual Capital, Knowledge Management & Organizational Learning. New York Institute of Technology, New York, 2008. “Knowledge Sharing and management in Advertising Agencies”
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IIM Ahmadabad Doctoral Colloquium, 2009. “A Study to Understand and Measure Antecedents of Impulse Buying”
Qualification and Experience
PGDPC from MICA
