Faculty

Name: Dr. Sujit Sengupta

Designation: Associate Professor and Marketing Area Chair

Introduction

Prof. Sujit Sengupta has over 35 years industry experience and 7 years in part-time teaching before joining IILM. Starting career as Management Trainee with M/s Philips India Ltd and serving for two decades he became the Marketing Manager of the Consumer Electronics Division. His last assignment of 10 years was with M/s Usha International Ltd. as Senior General Manager. In between he had worked with M/s BPL Sanyo Appliances Ltd. and National Panasonic India Ltd. He publishes case studies in marketing related areas based on experience gained at the corporate level and conducts workshops and training programs for corporate houses.

Qualification and Experience

• IIT- Bombay, M.Tech.(Electronics)
• BITS- Pilani, B.E (Telecommunications)
• YMCA Institute of Management Studies- PGDM

Some Selected Recent Works

• Gaining Market Shares In Slow Growth Markets: A Case Study On Sewing Machines (IILM, 2008)
• The Dilemma of a Sales Manager. (IILM, 2008)
• Blue Dart- DHL Courier Service: Without a Trace. (IILM, To be published)

Contact Details

Cabin No. 233

Extn No. 30934342 

Email: sujit.sengupta@iilm.edu