Faculty

Name: Sujata Khandai

Designation: Assistant Professor – Marketing

Introduction

Sujata Khandai has 15 years of experience which includes industry experience, teaching, consultancy, training and research. Her interest areas include the behavior of consumers and branding. She has published papers in refereed national and international journals. She has also worked closely with organizations for consulting and training.

Qualification and Experience

• PhD – Pursuing PhD from GGS Indraprashta University
• PGDM – Xavier Institute of Management, Bhubanesawar
• BA (Economics Hons) – University of Madras

Some Selected Works

• Khandai, Sujata (2008), “The Emotional Connect: For Meaningful and Enduring Customer Relationships” The International Journal of Knowledge, Culture and Change Management, Vol 8, Iss 1, pp 221-228.
• Khandai, Sujata (2008), “Marketing across Boundaries: A Success Imperative for Organizations” AIMA-Journal for Management & Research (AJMR), Vol 2, Iss 2/4
• Khandai, Sujata (2007), “Brand Loyalty: Recipe for Sustained Profitability”, The ICFAI Journal of Brand Management, Vol. 4, No. 3, pp. 31-43, September 2007
• Khandai, Sujata (2000), “Reviving and relaunching a product – a case study”, Prestige Journal of Management & Research, April.
• Co-authored a book “Consumer Behaviour: In Indian Context”, published by Galgotia publications.

Contact Details

Cabin No. 244

Extn No. 30934329 

Email: sujata.khandai@iilm.edu