Faculty

Name: Smitha Girija

Designation: Assistant Professor - Marketing

Introduction

Ms Smitha has around 8 years of industry, research and teaching experience. Her research interests include Retail Management, Consumer Behavior, CRM and Marketing Research. She has presented research papers in various international and national confernces. She has also completed her PhD in Retail Management and submitted the thesis to Acharya Nagarjuna University, Andhra Pradesh.

Qualification and Experience

Ph.D. (Submitted Thesis) - Acharya Nagarjuna University, Andhra Pradesh

MBA - University of Kerela

Some selected works

• Presented a paper titled RFID Adoption in CRM Strategies of Indian Retail Sector: An Analysis at the International conference by New Horizon Leadership Institute, Bangalore during 23-24 Dec 2010
• A Paper titled ‘Inclusive Growth and State Intervention: Empowerment of Consumers Against Flawed Services’  has been selected for presentation during International Seminar  being conducted at Jaganath Institute of Management Studies, Rohini, New Delhi on 12 Feb 12
• Retail Invasion In India:  Its Impact On Kirana Stores-ANU Journal of Commerce & Management, Vol. 1(1): 2009
• Consumer Protection Act: Empowerment Of Consumers Against Defective Goods And Services’, Article 60, (Vol.1)  Kalasilingam University, Srivilliputhur, Chennai, 2010
• Presented a paper “360 degree Performance Appraisal – A reality check” at the national seminar on Dynamics of HR tools for Competitive Advantage organized by Andhra University , Visakhapatnam, 2009

Contact Details

Cabin No. 21

Extn No. 692

Email: smitha.girija@iilm.edu