Faculty

Name : Radhika Madan

Designation : Lecturer (Marketing)

Introduction: Radhika Madan has more than five years of experience in teaching. Her teaching areas include marketing management and strategy, foundations of marketing, marketing communications, services marketing and marketing and entrepreneurship. She has keen interest in doing research in the field of marketing strategy, consumer behavior and marketing communications.

Qualification and Experience:

• Lecturer IILM College, 2005 - till date
• MA in International Business, University of Bradford, 2004

• BSc in Business and Management, University of Bradford, 2003

• Presented a research paper titled "Celebrity Endorsements: A Marketing Strategy" in the "International Conference on Challenges of Globalization and Strategy for Competitiveness" 
• Research paper published in a book titled " Challenges of Globalization Strategies of Competitiveness" by Macmillan publishers India ltd.
  
• Currently working on a case study on the Biscuit Industry