Faculty
Name: Monica Mor
Designation: Assistant Professor - Marketing
Introduction
Monica Mor is a faculty of Marketing at IILM, Gurgaon. She has an experience of around 11 years and has been teaching at IILM, Gurgaon for past 4 years. She has keen interest in doing research in the field of marketing and retail and has published various research papers in this area. She has worked on research papers like consumer behavior, perception about retail sector and healthcare sector and upcoming trends in these fields. She has worked in both the corporate and academic fields. Her previous stint was at Allegro Capital Advisors, in Bangalore as Relationship Manager.
Qualification and Experience
- MIB (Masters in International Business, Delhi School of Economics, Delhi University
- BA (Hons), Economics, Lady Shri Ram College, Delhi University
Some Selected Works
- ‘Microsoft Vs Google: New Battlegrounds’: Case study, IMT Ghaziabad, 2005.
- ‘Corporate Social Responsibility: An insight into how it is practiced today’: Article co-authored with Dr. Sujata Shahi, Globe Magazine, ICFAI; 2007.
- ‘What Makes India Shine’: Article, Edge Magazine, 2008.
- ‘The Brand Build-up’: Article, Edge Magazine, 2008.
- “A look into Changes in attitudes of people towards Organised Retail”: Research Paper co-authored with Dr. Sujata Shahi; International conference at IES Mumbai, 2008.
- ‘Consumer Behaviour and HR trends in Retail sector’: Research paper co-authored with Dr.Sujata Shahi, National conference at AIMA, New Delhi, 2008.
- ‘Consumer Behavior trends in Retail sector’: Research paper co-authored with Dr. Sujata Shahi, National Conference at Indraprasth University, Delhi, 2008.
- “Importance of Soft Skills for Competence and Performance enhancement in Healthcare sector”: Research paper co-authored with Dr. Sujata Shahi, National conference at IBS Ahmedabad; 2009.
Contact Details
Cabin No. 82
Extn No. 3354427
Email: monica.mor@iilm.edu
