Faculty

Name: Ms. Anju Gulla

Designation: Asst. Professor – Marketing

Introduction
Ms. Anju Gulla has more than 11 years of work experience in Industry and Academics and has got a varied & rich exposure in Brand Management, Advertising, Media Planning, Mobile and Internet Marketing, Market Research. She has worked with Organisations like Amway India and VLCC Institute to name a few.

Qualification and Experience
Ph.D (pursuing) from Banasthali University, Rajasthan
MBA in Marketing from University of Pune
B.Sc from Kashmir University.
1 year Diploma in Systems Management from NIIT

Some Selected Works

Gulla, Anju (2009), "Integrated Marketing Communication : A case study of VLCC Institute of Beauty, Health and Management", paper presented at the Vishleshan 2009 4th September, New Delhi.
ICT deployment in Tourism – the case of Vaishno Devi Shrine published in WHATT journal

Current research:
An exploratory investigation of branding strategies of top 20 Indian MBA institutes
Consumers impulse buying behaviour in relation to visual merchandising.
Aging of brands and brand rejuvenation

Pursuing Ph.D from Banasthali University on “Television advertisements targeting children: Role and impact of children in influencing the buying behaviour of parents”

 
Contact Details

Cabin No. 213
Extn No. 327
Email: anju.gulla@iilm.edu