Faculty

Name: Anjali Malik

Designation: Associate Professor (Marketing) and Dean (Academics)

Introduction

She has around 11 years of Industry, research and teaching experience. She has acquired her doctorate in the area of Marketing and International Business. Her research interest includes CRM, consumer behavior and rural marketing. She has research publications in various refereed journals and has presented several papers in international conferences. She has taught various papers of marketing at post-graduate level namely, Consumer Behaviour, International Marketing, Rural Marketing, Marketing Research, and Customer Relationship Management.

Qualification and Experience

• Ph.D., University Business School (UBS), Panjab University, Chandigarh.

• P.G. in Business Administration (Marketing), Institute of Productivity Management, Meerut.

• B.Sc. Agriculture & Animal Husbandry (Agronomy), G. B. Pant University of Agriculture & Technology, Pantnagar (Uttaranchal).

Some Selected Works

• Expanding Mobile VAS, July 17, 2010, http://www.itvarnews.net/news/11161/Expanding-Mobile-VAS.html , itVARnews, Tech + Media Publication

• “Fertilizing Alliances” September'2008, Edge, IILM, Delhi

• “Business Communication Courses Taught  at B-Schools: Teacher’s Perspective” – By R.L. Raina, Neerja Pande, Anjali Malik  published in LBS Journal of Management & Research, 2007.

• Article on “Customer Relationship Management – A Fertile Concept”, published in Indian Journal of Fertilizers, September 2005, by The Fertilizer Association of India.

• Chapter on “Rural Distribution - A case of fertilizer industry” in a book on “Rural Marketing – Concepts and Cases” edited by V. Partha Sarathy ICFAI University Press, 2005.

• Article on “Post subsidy removal fertilizer consumption: A study of farmer perspective”, (Awarded), published in Fertilizer News, Vol.49 (9), September 2004, pp 59 – 64 & 89 by Fertilizer Association of India (FAI) in September, 2004 issue.

• “Determinants of Consumer Acceptance of M-commerce” International Marketing Conference – MARCON 2010, Dec. 2010, IIM Calcutta.

• “India and International Relationship Programs Comparison: An Exploratory Study of Retail Industry” Annual Conference of the Academy of International Business – India & CIMER on “Globalisation and Emerging Economies”, held at IIM, Indore, August, 2008

• “Degree of Multinationality and Financial Performance of Indian Textile Sector”, paper Presented at Indian Institute of Management (IIM), Ahemadabad (2nd Conference on Research in Marketing, January 4-5, 2006).

• “Application of CRM in Selling to Rural Markets” International Conference on Technology & Innovation in Marketing” , April, 2008, IMT, Ghaziabad.

• “Post subsidy removal fertilizer consumption: A study of farmer perspective”. Paper presented in “The Holistic Marketing Framework: Enhancing Market Responsiveness” (Marketing Conference February 4 – 5 , 2005) sponsored by All India Council for Technical Education, and organized by Lal Bahadur Shastri Institute of Management, New Delhi..

• “Exploratory study of counterfeits in rural India: A distribution perspective” National Conference on Information Technology and Competitive Dynamics”, March 2009, IME, Ghaziabad.

Contact Details

Cabin No: 68

Extn No: 631

Email: anjali.malik@iilm.edu