International Projects

Joint Project with Hertfordshire University

IILM has entered into an innovative collaboration with Hertfordshire University (HU) of United Kingdom for a joint project. As per this project three students of IILM will be working with the research students and faculty from HU.

This project is being done for GMN (Global Marketing Network) which is a well established professional body for the Marketing professionals in UK and it is also expanding globally. They are making huge strides and are launching in India in 2010. GMN are keen to take up research and investigations as to how they can launch their brand in India and what is the best entry strategy for them. It is an interesting research from marketing point of view.

IILM has nominated three PGP-I students namely, Shivangi Mathur, Maharaja Gaurav, and Mohsina Kidwai. They are a part of the research team. The students are in direct touch with their British counterpart and interact through tele-learning, tele-conferencing, chat and skype. The project is being monitored by very senior marketing faculty from HU and IILM.

The students are very enthusiastic about the project. It is a very positive learning experience for them. This will enable them to learn various practical aspects of marketing in the field of education.